目次

Introduction by William A. Sahlman, Howard H. Stevenson, Michael J. Roberts, and Amar Bhide Part 1-Entrepreneurship-What Is It? 1. A Perspective on Entrepreneurship by Howard H. Stevenson 2. Entrepreneurship Reconsidered: The Team as Hero by Robert B. Reich 3. Capital Market Myopia by William A. Sahlman and Howard H. Stevenson 4. The Question Every Entrepreneur Must Answer by Amar Bhide 5. Why Be Honest If Honesty Doesn't Pay by Amar Bhide and Howard H. Stevenson 6. The Road Well Traveled by Amar Bhide 7. Making Business Sense of the Internet by Shikhar Ghoosh Part 2-Strategies and Tactics for Starting, Acquiring, and Growing the Venture Section A: Evaluating New Venture Opportunities 8. Developing Start-up Strategies by Amar Bhide 9. Some Thoughts on Business Plans by William A. Sahlman 10. How to Write a Winning Business Plan by Stanley R. Rich and David E. Gumpert 11. Purchasing a Business: The Search Process by Michael J. Roberts and Ennis J. Walton Section B: Marshaling Required Resources 12. Attracting Stakeholders by Amar Bhide and Howard H. Stevenson 13. Bootstrap Finance: The Art of Start-ups 14. The Financial Perspective: What Should Entrepreneurs Know? by William A. Sahlman 15. Venture Capital by Constance Bagley and Craig Dauchy 16. Aspects of Financial Contracting in Venture Capital by William A. Sahlman 17. The Legal Protection of Intellectual Property by Michael J. Roberts 18. The Horse Race Between Capital and Opportunity by William A. Sahlman 19. Strategy vs. Tactics from a Venture Capitalist by Arthur Rock Section C: Managing the Growth Enterprise 20. The Challenge of Growth by Michael J. Roberts 21. Managing Transitions in the Growing Enterprise by Michael J. Roberts 22. Building the Self-Sustaining Firm by Amar Bhide 23. Going Public by Constance Bagley and Craig Dauchy 24. Why Sane People Shouldn't Serve on Public Boards by William A. Sahlman 25. How Small Companies Should Handle Advisers by Howard H. Stevenson and William A. Sahlman 26. Bankruptcy: A Debtor's Perspective by Howard H. Stevenson and Michael J. Roberts Part 3-Innovation and Entrepreneurship in the Larger Company 27. Tough-minded Ways to Get Innovative by Andrall E. Pearson 28. Discovery-Driven Planning by Rita Gunther McGrath and Ian C. MacMillan 29. Disruptive Technologies: Catching the Wave by Joseph L. Bower and Clayton M. Christensen 30. Managing for Creativity by Theresa M. Amabile 31. The Business of Innovation: An Interview with Paul Cook by William Taylor Part 4-Entrepreneurship in the Nonprofit Sector 32. Virtuous Capital: What Foundations Can Learn from Venture Capitalists by Christine W. Letts, William Ryan, and Allen Grossman 33. Starting a Nonprofit Venture by Alice Oberfield and J. Gregory Dees 34. Surviving Success: An Interview with the Nature Conservancy's John Sawhill by Alice Howard and Joan Magretta