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Branded entertainment : product placement & brand strategy in the entertainment business
発行:Kogan Page
価格情報なし
- 初版年月日
- 2009年1月
- 登録日
- 2017年3月10日
- 最終更新日
- 2017年3月10日
紹介
"Branded Entertainment" explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film to music video, to computer games, the author explains the: history and development of product placement; advantages of this form of brand advertising; and, methods employed by different brands. Most importantly, "Branded Entertainment" discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and exploiting the opportunities afforded by advances in technology to spread the message across multimedia channels.
上記内容は本書刊行時のものです。