The International Film Business : A Market Guide Beyond Hollywood Finney, Angus(著/文) - Routledge
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The International Film Business : A Market Guide Beyond Hollywood
- 初版年月日
- 2010-05-17
- 登録日
- 2017年3月14日
- 最終更新日
- 2017年3月14日
紹介
The International Film Business considers the independent film sector as a business, and the specific skills and knowledge that it requires. It describes both the present state of the independent film industry and the significant technological developments that have begun to take place, and what changes these might effect. The International Film Business: describes the present organization of the entirety of the film industry as a business discusses how digital technology is currently and how it potentially may change the structure of the industry in the future gives information and advice on the different business skills that are necessary to navigate what is a very high-risk, pyrotechnical industry. Taking an entrepreneurial perspective on what future opportunities will be available to prepared and informed business students and emerging practitioners, this text includes case studies that take students through the successes and failures of a variety of real film companies/projects and exclusive interviews with leading practitioners in all sectors of the industry, from production to exhibition.
目次
Introduction Part 1: The Film Value Chain 1. Global Film: A Changing World 2. The Film Value Chain 3. Film Development 4. Green Lighting Films 5. Sales and Markets 6. Film Finance Part 2: Users and the Changing Digital Market 7. Co-production and Changing European Audiences 8. Exhibition and the Changing Cinema Experience 9. Users, Consumers and Market Research 10. Traditional Film Marketing 11. Digital Production 12. Digital Distribution 13. Film Marketing Through the Internet Part 3: Business and Management Strategies 14. Business Strategy 15. Entrepreneurs and Investers in the Film Industry 16. The Challenge of Creative Management 17. Project Management 18. Business Models 2.0 19. Case Study Interview: Simon Franks, Redbus Group 20. Conclusion: The New Looking Glass-A Changing Wonderland. Glossary. Bibliography and Further Reading
上記内容は本書刊行時のものです。
